About us
More impact, less waste.
We are a team of designers, technologists, architects, data scientists, and engineers united on a mission to help businesses create their own vibrant environments while keeping goods in the economy longer, creating more local jobs, and replenishing our big environment’s natural resources.

By designers, for designers.

Our mission to decarbonize cities

As we hit reset on office culture, we’ve got an opportunity to rethink what an office can actually be—how we use the space, and what we put in it. We believe that the modern office shouldn’t be a maze of cubicles, filled with chairs that will spend more time in the landfill than at a desk. In a larger sense, we also believe that all people deserve access to healthy, walkable and affordable places to work, play and learn. By building less and adapting what already exists, we can work together to create and curate environments without harming the Big Environment.
Our Values
Be transparent
Seems obvious, but in our industry this is not the norm. We work every day to bring transparent business practices to our customers as a core part of our offering.
This is why we are the first and only b2b marketplace in our category to be 100% open book. Our customers see exactly what we pay for goods and never mark them up. Our transaction fee is clear and consistent, always.
Put the planet first
We all want to do more but sometimes have a hard time figuring out how. Having a clear rubric for decision-making is critical.
We understand that education is as much a part of becoming a better designer as anything else. This is why we built a new kind of design tool, one that helps us make better decisions that we may otherwise have been oblivious to.
Build community
We define our community as a series of concentric circles starting with our team, our customers, our partners and suppliers, the cities we operate in and of course the planet as a whole.
Sometimes decisions have to be made that require us to draw a line in the sand, whether that be in how someone was treated or a customer asking us to be knock off product or buying from less than reputable sources. We won’t always get these decisions right but we will certainly try to, every day.
Be curious
We start from the premise that we don't know much. We imagine a future where our cities are regenerative and waste free, but we know we are nowhere near yet.
To get there, we have to continue challenging ourselves to solve the big and small problems our customers and suppliers face every day, toward a goal of becoming the ‘rails’ by which businesses big and small buy better, and waste less.
Persevere
Reinventing the way businesses shop for furniture in the commercial world is a big job. Most of the practices used today are remnants of post-world war 2 decisions that no longer apply today.
Guiding businesses to a new way of doing things can be challenging and can face lots of setbacks. Yet the gains if successful are so significant for our customers, for our team and for our planet and so we must push through and persevere.
Cultivate
We are here to do the hard work and help our customers of course, but above all we are here to learn and share these lessons.
We believe the biggest impact we can have on the world as a company comes from sharing the lessons, data and tools we gather along the way and let others build upon them.
Our Team
Rob Forkner
Senior Carbon & Sustainability Research Scientist
Based in Oregon, Rob is a Geologist and Data Scientist and leads our sustainability and carbon data efforts.
Alison Kubinski
VP of Finance
Based in New Jersey, Alison is an accountant and finance specialist who leads financial planning and operations.
Preston Smith
Sr. Full Stack Engineer
Based in Queens, Preston is a senior front end engineer focuses on building interfaces for our core platform.
Lance Amato
Head of Customer Experience
Based in the Hudson Valley, Lance is a Registered Architect who maintains & enhances the relationships w/ CANOA Customers
Josefina Sartori
Product Researcher
Based in Buenos Aires, Josefina is a designer and researcher and leads curation of our sustainable product catalog.
Ellie Cunningham
COO
Based in Connecticut, Ellie is an experienced operator who heads up all scaling efforts for our organization.
Josh Emig
Head of Product
Based in the Hudson Valley, Josh is a designer and researcher who heads up product, UX, and research.
Nicolas Chaulet
CTO
Based in Boston, Nicolas is a developer and mathematician who oversees all engineering for us.
Margaret Marsh
Head of Product Engagement
Based in Brooklyn, Margaret is a product manager and researcher and is responsible for our core platform.
Mateo Lalich
Sustainable Procurement
Based in Buenos Aires, Mateo is a procurement and supply chain specialist and leads sustainable procurement efforts.
Alma Lopez-Moses
Head of Creative
Based in San Francisco, Alma is a designer and leads CANOA Studio. She focuses on creative direction and ff&e strategy.
Liz Wert
VP Growth
Based in San Francisco, Liz is a design strategist who leads marketing and sales.
Stephanie Letsinger
Director of Accounts, West Region
Based in San Francisco, Stephanie is a designer who leads account management and the customer experience in the West.
Sabrina Kleman
Senior UX Designer
Based in Brooklyn, Sabrina is a User Experience designer for the core platform.
Chelsea Flintoft
Operations Lead
Based in San Francisco, Chelsea supports the operation team and focuses on marketplace fulfillment.
Kevin Chung
Visual Designer
Based in San Francisco, Kevin is a designer and focuses on art direction and product marketing.
Miranda Metz
Openings Manager
Based in Ohio, Miranda is an experienced project manager and leads CANOA's opening experiences for all projects nationally.
Khang Pham
Senior Product Manager
Based in North Carolina, Khang is a seasoned product manager who is responsible for the Order Management and Fulfillment functionality of the CANOA app.
David Figatner
Senior Front End Engineer
Based in Seattle, David is a senior software engineers who focuses on the development of the graphical 2d interface for Tether.
Federico Negro
CEO
Based in Brooklyn, Federico is a designer and product strategist focused on growth and product direction.
Stephanie Montaño
General Counsel
Based in Los Angeles, Stephanie is CANOA’s General Counsel. She advises and counsels CANOA and its executive team as we continue to grow and scale our B2B e-commerce platform and suite of products.
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Canoa Product Screenshot